Cost Reduction:
One of the most important advantages is the reduction in fixed costs of maintaining the physical store space and the timely payment of monthly expenses. Having a company that sells online saves a lot of expenses and generates stability in sales and costs.
Selling online can be a great boon for businesses because, with a virtual store, you only have to pay for hosting services, initial design and programming, and site management.
Advertising Savings:
You can save costs, as long as you don't compromise on the quality of your service and products. Advertising is a thing of the past; forget about paying for flyers; they'll no longer be useful. With this mass communication medium, you can reach more people through paid advertising directly to your potential customers. That's why it's important to know your target audience. You also need to have a buyer persona to know how to connect with them.
Direct communication with your customers:
Constant communication with customers is part of your brand presentation to understand what they want. This requires connecting with them and taking into account their opinions about your product and/or brand. In addition to providing customer service, you can answer their questions, concerns, or complaints.
Multiplatform:
To connect with your customers through valuable content, you can choose to connect through social media. Facebook, Twitter, and blogs are communication channels that bring together many people willing to share your brand experience with their friends and acquaintances.
Competition will always be in your way. For this reason, it's important to have an online platform, in addition to being able to offer shopping convenience and greater payment options. Get ahead of the curve and offer this service as added value for your brand.
New technology:
The fourth revolution has already begun, and digitization, technology, and convenience are paramount. People are already accustomed to using the internet as a means of payment or online shopping. Make sure you find a good fulfillment company that complements excellent customer service.
Digital proximity:
Many stores now offer online sales. Most customers browse the internet using mobile devices, meaning your brand is in the palm of your customers' hands. It's important that your website design is responsive so users can access it via mobile, tablet, or computer.
Discounts or coupons:
Online stores have the opportunity to offer discounts or coupons for new customers. This way, you can attract new customers from a variety of backgrounds: age, profile, and socioeconomic level, since being online means everyone will have access.
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Visibility:
The internet is the best place to popularize your product and/or brand. Having an online platform will help you increase potential customers. Additionally, with this option, you can reach audiences who are not in your city or even in your country, and you have a service open 24 hours a day, seven days a week.